The way I see it here, is that some people are not sticking to the rules. I am not going to start pointing a finger.If you wan't to talk about coral calcium, talk about coral calcium, but don't talk about joe bloggs coral calcium or Dr yapko's coral calcium, or aunty gertrude's coral calcium. Refering to brand names whatever it is. whether it is a alternative medicine, or some machine used to treat fibro/cfs should be talked about without using brand names. I would say an exception to this rule would have to be prescription medicines, but alternative medicine and therapies should be talked about without mentioning a product brand name, that could be deemed advertising and as I understand it, that is not allowed. I am trying to stick to the rules, although I am sometimes tempted to post URL's leading to important articles, I have avoided doing this. If I can stick to the rules then everyone else should be able to do likewise.