I just got one and I don't notice it being anything fantastic. Maybe the hump is a bit higher than what I need. My other old cervical pillow is a bit too LOW. Or maybe it just takes awhile to adjust to a new pillow? This pillow sells locally for $100!!! [Cdn] It is a memory foam type. I'm wondering if I should try a therma? forget what they are called, oh ya TEMPUR pillow, they are about $120. Thanks for input. J.