The Newest Lyrica Commercial

Discussion in 'Fibromyalgia Main Forum' started by 4peas, Feb 26, 2009.

  1. 4peas

    4peas New Member

    Is really making me mad! It's the one where the woman is carrying a platter of food to waiting guests outside - she says she has fibromyalgia, the pain is real, but she is not the kind of person to give lie down and quit.

    Yeah? Well guess what Phizer, neither am I. However, Lyrica stopped working for me the 1st week, ditto for Neurontin.

    What really infuriates me is that people who don't know what its like to suffer from fibro will just assume that people like us must be weak, because otherwise we'd be on this miracle drug ourselves, hosting a big gathering at our homes, carrying heavy platters laden with food out the house and across the yard - cause after all, a lot of people are depending on us!
  2. greatgran

    greatgran Member

    I totally agree with everything you said as I feel the same about the darn commericial.

    Take Lyrica and you are up going like fm is nothing. I would like to show them a real commercial and how Lyrica made me feel.. and what fm is really like.

  3. gapsych

    gapsych New Member

    I would love to see a REAL commercial about us. Still in our nightclothes, house a mess and all of the other stuff that goes with it!!

    Maybe YouTube? Anyone have the energy?

    Damn, I bet that woman even washed her own dishes.

    If I can tolerate more than two people visiting I am doing well as the sensory overload is too much. I just bring out the chips that have been sitting in the cabinet for a year and serve lukewarm water, as even getting out the ice cubes would do me in. That is supposed to be a joke but it is closer to the truth than I want to admit.

    One of us? I think not.


    ETA GG, looks like we posted at the same time. I guess great minds think alike!!
    [This Message was Edited on 02/26/2009]
  4. TeaBisqit

    TeaBisqit Member

    Drug companies don't care who they hurt as long as they make money. And those commercials hurt us bad. It's no wonder no one believes us how bad this disease is. If you don't have it and you see a commercial like that, you would think it's not so bad. No one has a clue. The drug companies and the media kill us. I would love to see a true portrayal of someone with CFIDS/FM/ME on tv. Show the truth. Show how we can't do much. It's not fair.
  5. shari1677

    shari1677 New Member

    You are so right gapsych!!! I am on Lyrica and although it does make somewhat of a difference in the pain - I am still in pain and still EXHAUSTED!! I rarely get out of my nightclothes. I only take a shower everyday because I have to, but if I could get away without doing it I would, trust me. I have dishes that haven't been washed since the weekend, almost 5 days ago. My laundry is behind and my daughter just told me she has no clean underwear left - oh great!!

  6. MnekoM

    MnekoM New Member

    They should take their ads off. It's only creating more myths about FM. They are sending the wrong message that FM is easily treated with their drugs and people who are still suffering from FM are lazy people who don't want to get better. Guess what, I've tried so many meds including Lyrica and Cymbalta. I am still in constant pain. Those drugs made me feel even worse. I am not a depressed or lazy person. I used to be happy and active person until I was hit with this illness.
    I have bachelor's and master's degree and I am finishing up a doctorate degree this summer. How can they call me a lazy, unmotivated person?? I am not just sitting around and doing nothing about FM. The drugs are not the answer!! I am so sick of people telling me that I need to keep a positive attitude, and that exercise and good diet would make me feel better!! Well, I do those things already! How come I am not better then??
  7. gapsych

    gapsych New Member

    Wasn't there a time when they did not advertise things like drugs, hospitals, lawyers, etc.?

    Lyrica did not help me either but I guess that is not the point. It sends the wrong message.

    I guess we need to take most commercials with a grain of salt.

  8. kjfms

    kjfms Member

    I like the new Lyrica advertisement. It does not state anything that is untrue and it does clearly state that Lyrica "may not" be right for everyone.

    Many people, including me, do have other diseases and conditions that are unrelated to FMS and I think this is a very important point that we all need to remember.

    I have friends who do have FMS and nothing else, some of them can take Lyrica and some of them cannot.

    I had FMS and no other conditions/diseases for years and didn't take anything but OTC pain relievers.

    What I am trying to say, and probably making a mess of it, is that we are all different.

    Some people, like me, who have FMS work and have what I like to call a "half-way" normal life.

    While others who have FMS cannot work and that is just the way life is, unfortunately.

    As we have all discussed here, very often, what works for some will not always work for others.

    The way I look at it is that FMS information is becoming more and more talked about and that is important.

    I honestly do not see the advertisement as pushing Lyrica as a miracle medication for FMS but it is stating that it is an option for some who suffer with FMS but not everyone. This is more often than not the case for most medications for many different conditions/diseases, is it not?

    Well, I hope I haven't made a mess of my opinion and that I haven't offended anyone but it is how I feel on this subject.

    Thanks for reading,


  9. Bruin63

    Bruin63 Member

    Savella (milnacipran): A drug new to the U.S. market, Savella was approved in January 2009 as a fibromyalgia treatment. Made by Forest Laboratories, Inc. and Cypress Bioscience, Inc., Savella is an antidepressant similar to Cymbalta except that it's the first drug in the class to boost norepinephrine more than serotonin.

    At the time of its approval, Savella was expected to be on the market by March 2009.

    Savella is the first drug reported to increase norepinephrine more than serotonin.

    I myself can't take this type of med.

    I really get upset at the commericals, but I just wonder do these Women have just Fibro?
    Do they have co-existing conditions,?

    I have so many conditions, and have had so many bad reactions, that I just stick to what I am doing now.

    I want a cure, not just another, maybe it might help me med.
    at least we are being noticed.

    Maybe someone will get it right, yet.
  10. zenouchy

    zenouchy Member

    My mom sent me this article a few weeks ago. It makes sense now why my doctor has pushed Lyrica on me for the past two years. I'm so tired of it! (He's a good doc otherwise, but get over the Lyrica hype!)

    All the best,


    WASHINGTON (Feb. 9) - Two drugmakers spent hundreds of millions of dollars last year to raise awareness of a murky illness, helping boost sales of pills recently approved as treatments and drowning out unresolved questions — including whether it's a real disease at all.
    Key components of the industry-funded buzz over the pain-and-fatigue ailment fibromyalgia are grants — more than $6 million donated by drugmakers Eli Lilly and Pfizer in the first three quarters of 2008 — to nonprofit groups for medical conferences and educational campaigns, an Associated Press analysis found.
    That's more than they gave for more accepted ailments such as diabetes and Alzheimer's. Among grants tied to specific diseases, fibromyalgia ranked third for each company, behind only cancer and AIDS for Pfizer and cancer and depression for Lilly.
    Fibromyalgia draws skepticism for several reasons. The cause is unknown. There are no tests to confirm a diagnosis. Many patients also fit the criteria for chronic fatigue syndrome and other pain ailments.
    Experts don't doubt the patients are in pain. They differ on what to call it and how to treat it.
    Many doctors and patients say the drugmakers are educating the medical establishment about a misunderstood illness, much as they did with depression in the 1980s. Those with fibromyalgia have often had to fight perceptions that they are hypochondriacs, or even faking their pain.
    But critics say the companies are hyping fibromyalgia along with their treatments, and that the grantmaking is a textbook example of how drugmakers unduly influence doctors and patients.
    "I think the purpose of most pharmaceutical company efforts is to do a little disease-mongering and to have people use their drugs," said Dr. Frederick Wolfe, who was lead author of the guidelines defining fibromyalgia in 1990 but has since become one of its leading skeptics.
    Whatever the motive, the push has paid off. Between the first quarter of 2007 and the fourth quarter of 2008, sales rose from $395 million to $702 million for Pfizer's Lyrica, and $442 million to $721 million for Lilly's Cymbalta.
    Cymbalta, an antidepressant, won Food and Drug Administration approval as a treatment for fibromyalgia in June. Lyrica, originally approved for epileptic seizures, was approved for fibromyalgia a year earlier.
    Drugmakers respond to skepticism by pointing out that fibromyalgia is recognized by medical societies, including the American College of Rheumatology.
    "I think what we're seeing here is just the evolution of greater awareness about a condition that has generally been neglected or poorly managed," said Steve Romano, a Pfizer vice president who oversees its neuroscience division. "And it's mainly being facilitated by the fact the FDA has now approved effective compounds."
    The FDA approved the drugs because they've been shown to reduce pain in fibromyalgia patients, though it's not clear how. Some patients say the drugs can help, but the side effects include nausea, weight gain and drowsiness.
    Helen Arellanes of Los Angeles was diagnosed with fibromyalgia in September 2007 and later left her job to go on disability. She takes five medications for pain, including Lyrica and Cymbalta.
    "I call it my fibromyalgia fog, because I'm so medicated I go through the day feeling like I'm not really there," Arellanes said. "But if for some reason I miss a dose of medication, I'm in so much pain."
    A single mother of three, Arellanes sometimes struggles to afford all her medications. She said she is grateful that a local Pfizer sales representative occasionally gives her free samples of Lyrica "to carry me through the month."
    The drugmakers' grant-making is dwarfed by advertisement spending. Eli Lilly spent roughly $128.4 million in the first three quarters of 2008 on ads to promote Cymbalta, according to TNS Media Intelligence. Pfizer Inc. spent more than $125 million advertising Lyrica.
    But some say the grants' influence goes much further than dollar figures suggest. Such efforts steer attention to diseases, influencing patients and doctors and making diagnosis more frequent, they say.
    "The underlying purpose here is really marketing, and they do that by sponsoring symposia and hiring physicians to give lectures and prepare materials," said Wolfe, who directs the National Data Bank for Rheumatic Diseases in Wichita, Kan.
    Similar criticisms have dogged drugmakers' marketing of medicines for overactive bladder and restless legs syndrome.
    Many of the grants go to educational programs for doctors that feature seminars on the latest treatments and discoveries.
    Pfizer says it has no control over which experts are invited to the conferences it sponsors. Skeptics such as Wolfe are occasionally asked to attend.
    The drug industry's grants also help fill out the budgets of nonprofit disease advocacy groups, which pay for educational programs and patient outreach and also fund some research.
    "If we have a situation where we don't have that funding, medical education is going to come to a screeching halt, and it will impact the kind of care that patients will get," said Lynne Matallana, president of the National Fibromyalgia Association.
    Matallana founded the group in 1997 after she was diagnosed with fibromyalgia. A former advertising executive, Matallana said she visited 37 doctors before learning there was a name for the crushing pain she felt all over her body.
    A decade later, her patient advocacy group is a $1.5 million-a-year operation that has successfully lobbied Congress for more research funding for fibromyalgia. Forty percent of the group's budget comes from corporate donations, such as the funds distributed by Pfizer and Eli Lilly.
    Pfizer gave $2.2 million and Lilly gave $3.9 million in grants and donations related to fibromyalgia in the first three quarters of last year, the AP found. Those funds represented 4 percent of Pfizer's giving and about 9 percent of Eli Lilly's.
    Eli Lilly, Pfizer and a handful of other companies began disclosing their grants only in the past two years, after coming under scrutiny from federal lawmakers.
    The message in company TV commercials is clear. "Fibromyalgia is real," proclaimed one Lyrica ad. Researchers who've studied the condition for decades say it's not that simple.
    Since the 1970s, Wolfe and a small group of specialists have debated the condition in the pages of medical journals. Depending on whom you ask, it is a disease, a syndrome, a set of symptoms or a behavior disorder.
    The American College of Rheumatology estimates that between 6 million and 12 million people in the U.S. have fibromyalgia, more than 80 percent of them women. It's not clear how many cases are actually diagnosed, but Dr. Daniel Clauw of the University of Michigan said pharmaceutical industry market research shows roughly half are undiagnosed. People with fibromyalgia experience widespread muscle pain and other symptoms including fatigue, headache and depression.
    After 30 years of studying the ailment, rheumatologist Dr. Don Goldenberg says fibromyalgia is still a "murky area."
    "Doctors need labels and patients need labels," said Goldenberg, a professor of medicine at Tufts University. "In general, it's just more satisfying to tell people, 'You have X,' rather than, 'You have pain.'"
    While Goldenberg continues to diagnose patients with fibromyalgia, some of his colleagues have stopped, saying the condition is a catchall covering a range of symptoms.
    Dr. Nortin Hadler says telling people they have fibromyalgia can actually doom them to a life of suffering by reinforcing the idea that they have an incurable disease.
    "It's been shown that if you are diagnosed with fibromyalgia, your chances for returning to a level of well-being that satisfies you are pretty dismal," said Hadler, a professor at the University of North Carolina, who has occasionally advised health insurers on how to deal with fibromyalgia.
    Hadler said people labeled with fibromyalgia are indeed suffering, not from a medical disease but from a psychological condition. Instead of drugs, patients should receive therapy to help them "unlearn" their predicament, he said.
    Research by the University of Michigan's Clauw suggests people with fibromyalgia experience pain differently because of abnormalities in their nervous system. Brain scans show unusual activity when the patients experience even minor pain, though there is no abnormality common to all.
    Clauw's work, however, illustrates the knotty issues of drug company funding. He has done paid consulting work for the drugmakers, and he's received research funding from the National Fibromyalgia Research Association, which receives money from the drugmakers.
    While Clauw acknowledges that Lyrica and Cymbalta do not work for everyone, he has little patience for experts who spend more time parsing definitions than helping patients.
    "At the end of the day I don't care how you categorize this — it's a legitimate condition and these people are suffering," Clauw said.
  11. zenouchy

    zenouchy Member

    Hi there. I do agree with you that it's positive that some people who may have never heard about FM at all will at least hear the word "fibromyalgia" thanks to Lyrica commercials. That's a great thing, and it helps to legitimize the illness. I wish that it explained the illness more accurately though. The commercial just says that it's a widespread pain condition. (Wrong!) What about exhaustion, IBS, brain fog, migraines, etc? Advertising wants to push the product. They don't have to be completely accurate.

    You're definitely right that Lyrica DOES work for some people. For those folks, I am very glad. I just wish my own doc would quit bugging me about it, as pain is not my biggest issue at all. Weight gain is a major side effect of Lyrica for some folks, and I absolutely can't gain any weight due to blood sugar issues. I've had weight struggles in the past, so I don't want to risk gaining any. My doc doesn't get that!

    Sadly, this doc and I have gotten along so well for several years until I got fibromyalgia. It's unfortunate that he doesn't understand FM. He just sees the Lyrica commercials and thinks it will help. I too am tired of "Guinea Pig Syndrome". GRRRR!! However, we are all very different, so we should each do what's best for ourselves---and for some Lyrica is and could be very helpful.

    Warm hugs,


  12. iteach

    iteach New Member

    We are all in the same boat yet we are all unique! I have found that Lyrica and Ultram are great for the above the waist pain but my legs are screaming. Until the Lyrica I was at my wit's end. Cymbalta, which works for many of us, turned me into a zombie. Thank you for this post.
  13. quanked

    quanked Member

    I sent this. One contact will not be enough.

    Thank you for your inquiry.
    Although your message is important to us and we read all messages, you may not receive a personal reply due to the large volume of messages we receive.

    Pfizer may contact you to get more information about your request.

    We do not respond to form letters or email campaigns. Here is the information that you sent to us.

    Contact: Corporate Media Relations
    Subject: Information Request
    Comments: Pls read the posts on this link I, too, beleive that the current commercial running to tv about Lyrica is misleading and not accurate. I think this company can do better than this ad.

  14. kjfms

    kjfms Member

    Lyrica is for pain, is it not? Therefore, I do not thinks it is for the treatment of the comorbid conditions that sometimes accompany FMS.

    Not everyone has or develops the same comorbid conditions -- that is just my opinion.

    **comorbid /co·mor·bid/ (ko-mor´bid) pertaining to a disease or other pathological process that occurs simultaneously with another.

  15. Marjidoll

    Marjidoll New Member

    Isn't Lyrica a drug devloped for seizures? Then it was discovered it could help pain in some people. It sounds like it could be a dangerous drug for some. The very first side effect is "severe allergic reaction." For somebody like me who is very sensitive now to most drugs, I would not even consider trying it.

    If it is supposed to work on seizures, what will it do to the brains of those who do not suffer from a seizure disorder?

    I too am very irritated by the Lyrica commercials. My husband and I got into an argument because I am "too afraid" to try some of the new drugs approved for fibro. I guess then I could be like those women in the commercials, traveling, shopping, serving 30 guests on my front lawn. What a load of hogwash!
  16. zenouchy

    zenouchy Member

    I was trying to show support for kjfms's opinion in my second post and agree that everyone IS different.

    This is not to disagree, but simply to educate since there is a lot of misinformation, especially in the media. Co-morbidity is the presence of two or more chronic illnesses rather then multiple symptoms present in the same illness. IBS, low energy reserves/extreme fatigue, allergies, dizziness interstitial cystitis (just to name a few) etc. are not co-morbid conditions of FMS---these are multiple symptoms of FMS (although everyone might not have all of these symptoms). I'm just going by what I'm reading here on the website.

    I simply wish that the Lyrica commercial would say that it treats ONE symptom of FMS (the pain aspect), so that the general population would understand that. Unfortunately, it misrepresents FMS and spreads more misinformation. When people hear that I have FMS, their typical response is, "Oh, you must be in a lot of pain." Furthermore, some people say, "oh, I'm in pain too, and I still work".

    This is very invalidating to what I'm going through---as if I'm not trying to get well, which I am and have struggled with for years. I have read this from other members for as long as I have been on this message board. We often look like hypochondriacs because people think we just have one symptom (pain)---as if that isn't bad enough when it's terribly severe, when in actuality there are so many more symptoms to attempt to juggle and manage to the extent that it becomes all-consuming. (Obviously the severity varies.)

    For me, pain is my least severe symptom because I take Guaifenesin and am blessed that it works for me. My biggest problems are IBS, low energy and allergies (I haven't found my magic bullet for them yet, although Vitamin D3 is starting to work for the energy so that's improving!)---they are severe enough to prevent me from working, and it really stinks!

    According to our Pro-Health website some of the comorbid illnesses often present in FM are (just copied a few):

    Multiple sclerosis
    Temporomandibular joint disorder (TMJ)
    Chiari malformation
    Intermittent cervical cord compression
    Cervical stenosis
    Polymyalgia rheumatica
    Sleep apnea
    Raynaud’s syndrome
    Sjogren’s disease
    Myofascial pain

    So, YES, Lyrica treats pain in some---there's no disputing that's what the purpose of the drug is. I just don't like how the ads communicate it. Family members and doctors don't understand our illness either as a result of the ad (yes, my opinion) and want us to jump on the Lyrica bandwagon too, which leads us to more "explain drain".

    Thanks for reading all!

    All the best,

    [This Message was Edited on 03/01/2009]
  17. stinker56

    stinker56 New Member

    I agree with you about the time when there weren't any commercials about drugs, lawyers, etc. I don't think the drug companies should be allowed to advertise their meds at all nor do I think they should be able to influence doctors to prescibe their meds to patients and "award" the doctor and his stafff for pushing their products with lavish lunches and paid trips for employess and doctors which I know happens.

    I have a friend that works in a doctor's office and they are always getting lunches from drug reps because the doctor has "exceeded expectations" in prescribing a certain medication and has even had an all expense paid vacation due to this. THIS IS WRONG!!!

    It is our lives these people are playing around with.

    I hate the new Fibro commercial. On my best day, I can't do the things this lady says she can NOW do due to taking Lyrica.

    I also hate the commercial that shows DEPRESSION and it makes you hurt ad. It shows a woman sitting on the couch all slumped down in sweats and looking at I suppose a TV and looking very sad.

    Yes I have some depression and who wouldn't if they hurt all the time and can't do what they want and need to do but I don't want medicine for depression. I may at some time have to take it but I don't think it is a "fix" for this disease.

    Someone needs to depict the real disease in a commercial and at least say this medication may or may not help your case.

    Just my opinion. Please don't get mad at me for voicing it.

  18. 4peas

    4peas New Member

    I guess what really ticks me off about the commercial the most is that it trivializes fibro. Friends, aquaintances, family - all see this commercial and then compare us to this superwoman.

    There is sooo much more to fibro than the pain; I too wish they would state in the commercial that Lyrica helps some people with ONE of the symtoms, pain.

    Too many people already have misconceptions of this condition, I'd rather there be no increased awareness than to have everyone I know believe that it really was this simple.

    On top of the pain, I have terrible memory and concentration issues, IBS, fatigue and restless legs that leave me exhausted in the morning.

    I'd like to see a commercial that says, "These are some of the most common symtoms of fibromyalgia: (From WebMD)

    Concentration and memory problems -- known as fibro fog
    Digestive disorders
    Discoloration of hands and feet (Raynaud's phenomenon)
    Dryness in mouth, nose, and eyes
    Irritable bowel syndrome
    Morning stiffness
    Painful menstrual cramps
    Restless legs syndrome
    Sleep problems
    Swelling, numbness, and tingling in hands, arms, feet, and legs
    Trigger points
    Urinary symptoms

    "Lyrica has provided pain relief for many fibromyalgia suffers, ask you doctor if Lyrica should be part of your treatment plan."


  19. JaneSmith

    JaneSmith New Member

    They just want to sell. I really do not like that commerical. Let me go on TV and try to hold a platter. I can...for 2 minutes then my muscles give out. Try watching me walk into work holding my laptop and pocketbook. I have to stop mid-way to gain some more strength. They are full what the birds eat.....

    Let these drug company executives walk in our shoes for ONE hour a day.....
  20. wheeling

    wheeling New Member

    Im with you sister, I felt insulted

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