TV commercial

Discussion in 'Fibromyalgia Main Forum' started by HeavenlyRN, May 25, 2010.

  1. HeavenlyRN

    HeavenlyRN New Member

    I got an idea from reading Siestasuze's post on another thread.

    I think we - all of us - should write to the pharma companies that produce Cymbalta and Lyrica and tell them that they should put REAL people in their commercials. People who really have FM and take Lyrica and/or Cymbalta (or who maybe have used them in the past).

    People need to know that these meds might take the edge off our pain but we're not necessarily going to be dancing the rumba any time soon!!
    Maybe if more of the public saw an ad like that they would have a better understanding of what Fibromyalgia is really like.

    Who else wants to do this? I'll do it even if no one else wants to. They don't scare ME!! :)
  2. Misfit101

    Misfit101 New Member

    Jan I actually thought the same thing. Different ppl each telling what the symptoms are and how it has affected their lives. Just dont think you can get the point across in a few sound bytes. That lyrica commercial makes me mad bc it has to be the understatement of the year! The ONLY thing good is that ppl are hearing the word "fibromyalgia". And you know what the viewing public would think even if they did use real ppl..."BUT THEY DONT LOOK SICK"
  3. AuntTammie

    AuntTammie New Member

    selling is all about promising the way would they want people to convey that their product might help some people somewhat, but will still leave them feeling sick, exhausted, and in some pain

    TV in general (even the so-called reality shows) is not at all about reality, and TV commercials are even less reality based

    even the Dove commercials were touched up AFTER they picked the "real .. but not TOO real women"

    that is not to say that I don't agree with the premise behind this thread - I would love people to actually get a more clear picture of how rotten these illnesses are....that is also not knocking the Dove ads - at least they are a step in the right direction
  4. HeavenlyRN

    HeavenlyRN New Member

    .....with what you all have said, but I'm still going to put my foggy little brain to work to see how we can get the word out.

    Every time I read a post here about someone having to explain themselves to a spouse, or family members, or a boss, or an insurance company, or a doctor, or a child, or the neighbor, or the family dog I just get angrier and angrier.

    I'll keep you all apprised of what comes out of the fog!! :)
  5. shari1677

    shari1677 New Member

    Its funny you should bring this up.

    Just the other day I was talking to my mom about my symptoms. I also told her I was on Lyrica. Thats when she said "But those women in the commercials for Lyrica look great".

  6. quanked

    quanked Member

    I cannot think of many producers of products (if any) that are interested in the "real" consumer and what the the "real" consumer thinks/wants/needs. If they were interested many of the products that are available today would be much better and many would not exist.

    Have you seen the Walmart commericals where a guy is lowering prices on various items telling us that he is making living better for us? Walmarts--in the long run--do not make living better for any of us on so many levels.

    First, the guy talking (who represents a real Walmart employee) most likely does not work full time and if he does he is encouraged by Walmart to take advantge of government programs like food stamps, health care, etc--anything his low wages can qualify him for. So basically the tax payers subsdizes Walmart's employees--helping them create more profits. Quite a good deal they have I have to say.

    Secondly, Walmart’s entry into an area depresses wages and displaces better-paying retail jobs, forcing small local businesses to close.

    There is, of course, more but the point I am trying to make is that most commericals are selling bull^%!--Lyrica included. The pharma companies are no more interested in being accurate, truthful or informative than Walmart. They just want us to buy, buy, buy.

    I understand your concerns about the ad. If there was a pill that could make me feel as good as the women in those ads appear to feel (after taking Lyrica) no one could keep me from getting my hands on such a pill. If only it were all so simple.

    One more thing. I do not look sick. I would be of no use in an ad like Lyrica. This is part of the problem. I think that many of us do not appear to be sick. Most of us are not bed-ridden although I know of some who are. When I am feeling particularly bad and may not look so well I do not go out because I am too sick. But I doubt that I look as bad as I feel.
  7. Misfit101

    Misfit101 New Member

    I know right now i look as sick as i feel. But that doesnt make for attractive television. I was going to ask if anyone actually looks like the woman on the commercial. Shes dressed and not in pj's, her and make up are done, and her house looks pretty clean. Me...i live my life on the couch unless forced off. Forget about make up. And thats just the OUTWARD appearance. Its just the misrepresentation that gets me. But so many of you have made valid posts. If someme ever compares me to that woman in the commercial ill just remind them shes an actress who doesnt have fm. I still am glad at least the names getting out there. . . . And dont even get me started on walmart. Theyre the 3rd largest employer in this area.
  8. Janalynn

    Janalynn New Member

    Everytime I see the Lyrica ads, I get irritated - BUT, anyone in my life that mentions Lyrica to me, it's very easy for me to explain it away. I just tell them how unrealistic the commercials are and that unfortunately Lyrica only works for about 30-40% of people. (that could be high)
    I can't take it and I tell them that as well. I am also grateful that Fibro is being mentioned!

    What we have to remember is that the manufacturers are selling Lyrica, not doing a public service announcement on Fibro. Of course they are going to promote their product the way they do. (doesn't make me less irritated, but I remind myself of that)

    Those commercials never say how bad those people were before they started Lyrica. I wish they had a disclaimer at the bottom. "Fibromyalgia can be a very debilitating condition for many, neither Lyrica or anything else can help a large percentage of the Fibro community, so planting flowers, going to art classes, walking the campus briskly and whipping up baked goods all day is an impossibility for MANY!"

    What I do love are the commercials for the Fibrocenter. I think that's the one. It's very moving showing people in tears. Do you all see those everywhere in the country?

  9. siestasuze

    siestasuze New Member

    I am 100% with you. Maybe we could form our own "rights group", something like Public Citizen, the group trying to get the FDA to ban Savella.?? Our forum could be THE TRUTH ABOUT FIBROMYALGIA. CHRONIC FATIGUE, MS !

    You know they have all these tv reality shows about " HOARDERS", Mystery Diagnosis, and Intervention on A&E and TLC. Too bad they couldn't get an idea to do a show on our illnesses.

    Stupid pharma commercials, they literally make me SICKER! SO much wasted money they could use to research/make meds/fund studies and get us some real help!

    Anyway, I am on board! Keep thinking and let us know......

    suze :)

    [This Message was Edited on 05/25/2010]
    [This Message was Edited on 05/25/2010]
  10. quanked

    quanked Member

    What you said--"What we have to remember is that the manufacturers are selling Lyrica, not doing a public service announcement on Fibro."

    This is exactly what we need--public service announcements--we need the cfids association and other non-profits like it to be promoting education through various media regarding cfids/me/fm. I can see a full page ad in my mind's eye in all the major papers across the USA AND CANADA.

    One of the techniques we use in teaching about domestic violence/child abuse/child sexual abuse is the use of myths. We bust myths about the topic and replace the myths with facts and statistics.


    MYTH #1: Chronic Fatigue Syndrome is a psychological disorder that manifests as physical symptoms from chronic fatigue to depression, etc., etc.


    Facts: Chronic Fatigue Syndrome is an ineptly named serious medical disorder that manifests itself in various body systems--this would be supported by stats from studies and experts.

    It is a simple and effective method to get people thinking and educated.

    I recall seeing ads from the diabetes foundation--heart associations and such. FM should not be something the drug companies should be educating the public about. Why can we not have this kind of exposure?

  11. Misfit101

    Misfit101 New Member

    Quanked...that is EXACTLY what we need. Public service announcements... That dont air at 3am on some obscure channel. The ramifications of such a thing actually gives me goosebumps. And imagine how many other ppl who are undiagnosed would recognize themselves and go straight to the dr? do we make this happen?
  12. kokabean

    kokabean New Member

    OMG thank you I love that. I have layed away at night thinking about that and how the doctors (specialists) for FM have been pushing cymbalta and lyrica as far as for me strictly for the purpose of it being the latest approved drug for FM. Cymbalta helps with the depression but I can't sleep at night and Lyrica made me feel drunk and I couldn't stand or drive a car. How am I supposed to live like that or anyone for that matter! I am only 36 years old and would like to feel like I have more then these two drugs to help me! Trust me they don't scare me either I think we need to be pro-active rather then just take what they want to give us especially if they don't have this or know what it is like. Sorry rambling but I get very heated thinking about this!

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